Academy Award-winning actor Brad Pitt has partnered with appliance manufacturer De’Longhi for a distinctive advertising campaign centered around their Magnifica Duo espresso machine. In the creative spot, directed by renowned filmmaker Spike Jonze, Pitt shares his home with a group of sixteen dogs who interact with him through witty, subtitled dialogue.
The commercial depicts humorous morning scenarios in which the canine roommates engage Pitt in conversation. A Golden Retriever greets him after he wakes, while other dogs offer commentary as he prepares his coffee and navigate household responsibilities. One Dachshund even withholds caffeine until Pitt improves his behavior, creating comedic tension throughout the narrative.
De’Longhi’s global marketing leadership explained that the campaign’s tagline, “Hot or Cold, Always Perfetto,” reflects the brand’s philosophy that espresso enjoyment is deeply personal. The Magnifica Duo is engineered to deliver customized coffee experiences suited to individual preferences and seasonal variations. The initiative incorporates collaboration with creative agency LOLAMadrid and plans to feature influencer partnerships centered on the “Perfetto Barista” concept.
The advertisement debuted globally on September 9 across multiple platforms including television, digital, and social media. The De’Longhi Magnifica Duo espresso maker retails for $999.95 through DeLonghi.com and authorized retailers nationwide.
Originally reported by Variety →
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