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Apple has unveiled its latest flagship models, the iPhone 18 Pro starting at $1,199 and the foldable iPhone Duo priced at $1,999. However, consumers hoping to offset these costs through device trade-ins face disappointing news. Following Apple’s recent product announcement event, the company adjusted its trade-in program, reducing the maximum valuations it will accept for numerous older iPhone models.
The depreciation cuts are substantial across multiple generations. The iPhone 16 Pro Max dropped from $720 to $610, while the iPhone 16 Pro fell $120 to reach $510. Earlier iPhone models experienced similar reductions, with the iPhone 15 Pro Max declining from $530 to $455. Notably, Apple had actually increased trade-in values for these same devices just one month prior in August, making the timing of these cuts particularly striking for consumers in the market for upgrades.
The trade-in adjustments are not uniform across Apple’s product ecosystem. While iPhone valuations decreased, iPads and most Mac computers saw increases in their maximum trade-in values. The iPad Pro jumped from $720 to $905, and the MacBook Pro rose substantially from $855 to $1,315. Apple Watch values remained largely stable or declined slightly. Additionally, Apple introduced the iPhone 17 lineup to its trade-in program with competitive initial valuations, and the company reportedly modified its damage assessment criteria to be more lenient toward minor cosmetic imperfections.
The convergence of higher flagship prices and reduced trade-in values creates a challenging situation for upgrading customers, as the devices they might use to finance new purchases are suddenly worth considerably less.
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Originally reported by Mashable →
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