Apple has officially confirmed price increases for its newly announced iPhone 18 Pro lineup, marking the latest in a series of cost hikes across the company’s product range this year. The tech giant previously raised prices on MacBook and iPad models earlier in the summer, and industry observers anticipated similar moves would come to the smartphone line.
The iPhone 18 Pro and iPhone 18 Pro Max were unveiled during Apple’s “Surprise and Shine” keynote on September 9th. Both premium models received identical $100 price bumps compared to their predecessors. The iPhone 18 Pro now starts at $1,199, while the Pro Max variant begins at $1,299. The standard iPhone 18 model pricing details have yet to be announced.
Analysts had speculated that Apple might increase prices by around $100 to match comparable increases from competitors Samsung and Google. Some industry experts suggested Apple’s new Upgrade program could provide justification for potentially steeper price increases than those offered by rival manufacturers. The confirmed $100 hike aligns with earlier predictions regarding the company’s pricing strategy for this generation.
Originally reported by Mashable →
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