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Apple will host its highly anticipated iPhone launch event on Wednesday, September 9, 2026, with new CEO John Ternus presiding over the keynote for the first time. The event, titled “Surprise and Shine,” is expected to showcase numerous product announcements and generate significant excitement in the tech community. Industry observers anticipate this year’s presentation will be more substantial than previous September events.
The centerpiece of the announcement is widely expected to be Apple’s inaugural foldable iPhone model. However, given the event’s intriguing branding, Apple may have additional surprises planned beyond the foldable device and standard iPhone lineup updates.
Viewers can access the livestream through multiple platforms, including YouTube, Apple’s official website, and Apple TV. The presentation will begin at 10 a.m. Pacific Time. Mashable will provide live coverage during the event, with reporter Stan Schroeder in attendance, followed by a post-event analysis with CNET.
This September event marks a significant milestone as Ternus delivers his inaugural keynote address as Apple’s chief executive, adding an additional layer of interest to the proceedings.
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Originally reported by Mashable →
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