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Apple’s September 9 keynote promises to be a significant milestone for the tech giant, marking the first major product unveiling under newly appointed CEO John Ternus. Despite having held the position for just over a week, Ternus has signaled to company staff that attendees can expect an impressive presentation. The event will primarily concentrate on premium smartphone devices rather than refreshing Apple’s entire product range simultaneously, with other products like updated Mac computers and an enhanced HomePod reserved for a later announcement.
The spotlight will shine on three iPhone models, beginning with the iPhone 18 Pro, which is anticipated to feature design refinements including a modified Dynamic Island and enhanced camera capabilities powered by the new A20 Pro chip. The iPhone 18 Pro Max will follow a comparable trajectory, offering increased battery capacity and a slightly larger frame. Most intriguingly, Apple’s inaugural foldable device—tentatively called the iPhone Ultra, though some leaks suggest “iPhone Duo”—is expected to debut with dual displays and a premium price range between $2,000 and $2,500.
Rounding out the anticipated announcements are the Apple Watch Series 12 and Watch Ultra 4, which will likely maintain familiar designs with minor enhancements to health and fitness features. New AirPods are also expected, with the fifth-generation model possibly arriving in both standard and noise-canceling variants. Whether camera-equipped AirPods will debut at this event or in an October release remains uncertain.
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