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Best Buy has opened Meta Lab, a new in-store experience designed to let customers interact with Meta’s latest wearable technology before making a purchase. The dedicated spaces allow visitors to test artificial intelligence glasses and virtual reality headsets firsthand, addressing a common challenge for consumers unfamiliar with how these devices actually perform in practice.
Each Meta Lab location features interactive displays and demonstrations of products including Ray-Ban Meta glasses, Oakley Meta frames, and Meta Quest VR headsets. A dedicated style wall enables shoppers to try on different AI glasses models to find the ideal fit. The spaces also showcase Meta Ray-Ban Display glasses, which feature in-lens display technology controlled through a Meta Neural Band that responds to hand gestures rather than traditional buttons.
Trained Meta sales specialists staff each location to guide customers through product features, demonstrate capabilities ranging from gaming to fitness applications, and provide personalized fittings. The program is currently operating at over 25 Best Buy locations across the United States, with plans to expand to additional stores in the coming months.
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Originally reported by Rollingstone →
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