Apple has announced its September 9 keynote event at the Steve Jobs Theater in Apple Park, marking a significant moment as incoming CEO John Ternus oversees his first product launch following Tim Cook’s transition out of the role. The event, titled “Surprise and shine,” will showcase a more focused product lineup than typical Apple announcements, with industry observers expecting the company to concentrate on premium devices rather than releasing its full smartphone range simultaneously.
The iPhone 18 Pro and Pro Max will serve as the event’s primary focus, featuring modest design refinements including a smaller Dynamic Island notch and unified back glass finishing. Under the hood, these devices will introduce the A20 and A20 Pro processors, expanded 12GB of standard RAM across the lineup, and batteries approaching 5,000mAh capacity. The camera systems are expected to receive substantial upgrades with larger telephoto apertures and variable aperture technology, representing potentially some of the most significant camera improvements in iPhone history.
Perhaps most notably, Apple is anticipated to unveil its first foldable smartphone, the iPhone Ultra, featuring a book-style design with a 7.8-inch inner display and 5.5-inch outer screen. The device will reportedly include a liquid-metal hinge for durability and carry a price exceeding $2,000. Additionally, new Apple Watch Series 12 and Ultra 4 models are expected to debut with enhanced health and fitness capabilities, though standard iPhone 18 and iPhone Air models will reportedly debut at a separate spring 2027 event.
