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Musical artist Role Model is expanding beyond the stage with a new drinkware collaboration. The singer has partnered with Hydro Flask and UMG to launch eight limited-edition bottle designs inspired by his latest album, “Chuck Timely & the Hourglass.” The collection features artwork directly from the album, incorporating Role Model’s distinctive typography alongside vibrant pink hues and neutral tones, along with custom emblems.
The drinkware line became available on Hydro Flask’s website beginning at noon ET, with prices starting at $37.95. According to Larry Witt, president of Hydro Flask, the partnership proved to be a natural alignment. “Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit,” Witt stated in a release, emphasizing how the collaboration demonstrates that sustainable products can seamlessly integrate into everyday routines.
The timing of this product launch coincides with Role Model’s upcoming global tour. The Chuck On Tour trek will kick off at the Hayden Homes Amphitheater in Oregon and continue through February 2027. In interviews about the partnership, Role Model revealed that the collaboration emerged organically, as his touring team already relied on Hydro Flask products to stay hydrated while on the road.
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Originally reported by Rollingstone →
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