Thailand’s film industry is experiencing unprecedented growth, with industry leaders and government officials working to sustain the momentum. At the Toronto International Film Festival, prominent figures including filmmaker Banjong Pisanthanakun and tourism representatives discussed how the country is establishing itself as a major player in global cinema. Pisanthanakun’s recent film “Inherit” premiered at the festival, while his earlier work “Pee Mak” remains Thailand’s highest-grossing film ever.
The expansion encompasses both homegrown productions and international shoots. Films like “How to Make Millions Before Grandma Dies” became the first Thai film nominated for the Academy Award for Best International Film. Simultaneously, major Hollywood productions including “The Creator” and “Jurassic World: Rebirth” have chosen Thailand as a filming location. According to tourism officials, over 383 international productions shot in Thailand this year alone, generating significant revenue and employment for local crews.
The HBO series “The White Lotus” season three, filmed in Thailand, demonstrated the tangible impact of major productions on the country’s tourism sector. Following the broadcast, online interest in Koh Samui increased by 88 percent, while hotel reservations rose 44 percent. This phenomenon has sparked tourism campaigns designed to capitalize on viewers’ interest in visiting filming locations. Government initiatives are actively promoting Thailand as both a cinematic destination and tourist attraction, positioning the country’s creative industries as vital economic drivers.
Originally reported by Variety →
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