Target has unveiled its 2026 Halloween collection, bringing early seasonal shopping with budget-friendly options across decorations, costumes, and treats. The retailer reports that 60 percent of its decorative offerings are priced under $10, while half of all costume and accessory items cost less than $25.
The decoration selection features two distinct approaches this year. The Hyde & EEK! Boutique line emphasizes affordability and whimsy, with most items under $10, including a notable $25 articulated skeleton figure. Meanwhile, Target’s Threshold brand will debut later this month with more sophisticated options like glass pumpkins and rattan pieces, alongside a new Pillowfort Monster collection that transforms children’s artwork into plush toys and blankets.
Costumes showcase popular franchises, with K-Pop Demon Hunters as an exclusive highlight featuring the Rumi character designed for group costume coordination. Pokémon receives significant expansion this year, doubling its offerings to 26 costumes compared to previous selections. Additional licensed options include characters from Toy Story and Super Mario. The candy assortment mixes established favorites with new offerings, including Target exclusives like Nerds Gummy Clusters Halloween Mix and Drizzilicious varieties in seasonal flavors. Families seeking interactive options can choose from Mondo Llama Pumpkin Mosaic Art Kits and Favorite Day Brain Cupcake Kits.
The complete Halloween lineup is available for purchase through Target stores, Drive Up service, and Order Pickup starting immediately.
