Dating app Pure has introduced a new safety feature called My Media Rules, designed to combat the widespread issue of cyberflashing—the unsolicited sending of explicit images. According to Pew Research Center data, approximately 38 percent of online dating users report receiving unwanted sexually explicit content, with that figure rising to 56 percent for women aged 18 to 49.
The My Media Rules tool empowers users to establish personalized boundaries for incoming media on the platform. Users can choose to automatically block all nude images, disable media sharing entirely, or allow unrestricted sharing. The feature also enables users to adjust settings on a conversation-by-conversation basis. When explicit content appears for the first time, the app prompts recipients to update their filters and decide whether to continue communicating with that contact.
Pure’s Head of Trust and Safety, Vicki Rool, emphasized that the company developed this feature directly from user feedback. “People consistently told us they wanted more control over incoming media while keeping the spontaneity that makes Pure unique,” Rool stated, adding that the feature prioritizes privacy, respect, and consent within the community.
This addition builds upon Pure’s existing privacy infrastructure, which already includes anti-screenshot protections, sensitive content blurring, and self-destructing photo and video capabilities.
Originally reported by Mashable →
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