Renowned electronic music producer Kaskade has entered into a partnership with Pacific Music Group, a Hong Kong-based entertainment company, to strengthen his artistic presence throughout Asia. The agreement marks a strategic move by the acclaimed artist, whose real name is Ryan Raddon, to expand his influence in the region after more than two decades in the music industry.
Raddon’s impressive credentials include eight Grammy nominations and several career milestones that shaped electronic music’s mainstream appeal. He became the first DJ to headline the Coachella festival, performed during an NFL Super Bowl halftime show, and drew record-breaking attendance at Los Angeles’s Memorial Coliseum for an electronic music event. His recent creative output includes the 2025 album “undux” and an innovative live experience called “Origin //” that debuted at Coachella.
Under this partnership, Pacific Music Group will focus on developing Kaskade’s brand presence, managing media outreach, and identifying growth opportunities across Japan, Korea, Southeast Asia, and Greater China. The company, which also manages K-pop artist Tiffany Young and operates the Ghostone Records label, aims to connect the region’s electronic music talent with international audiences.
Kaskade expressed enthusiasm about reconnecting with Asian audiences, citing his longstanding affinity for the continent and its vibrant music culture. The collaboration represents Pacific Music Group’s continued expansion of its international artist roster since its 2025 establishment.
Originally reported by Variety →
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