Hatch Baby, a new offering from the sleep technology company known for its adult-focused alarm clocks, represents an expansion into infant and toddler sleep solutions. Available for $79.99, the device combines a nightlight and sound machine with access to professional sleep guidance, marking a shift toward comprehensive sleep support rather than standalone hardware.
The device adapts to different developmental stages, beginning during pregnancy with ambient sounds to prepare the nursery and continuing through age two with features like time-for-bed cues designed for toddlers. The initial purchase includes three months of Hatch+, a subscription service providing access to certified sleep consultants via chat. Following the trial period, subscribers can renew at $69.99 annually or $6.99 monthly, though basic features remain available without renewal.
Key functionality centers on a simple two-control interface—a button for activation and a dial for volume adjustment—alongside a built-in nightlight for convenient nighttime caregiving. The accompanying mobile app enables remote control via WiFi or Bluetooth connectivity, allowing parents to manage routines from different locations. Additional features include Smart Sleep Logging, customizable recordings from family members, and schedule recommendations to support consistent sleep patterns.
The device arrives with a 30-night trial period, one-year warranty, and qualifies for health savings accounts. While positioning itself as a sleep coaching tool rather than medical device, Hatch Baby offers weekday professional consultation alongside AI-powered chat support available around the clock for parents seeking guidance.
