Chipotle is relaunching its trivia game experience for brand enthusiasts seeking complimentary meals and rewards. Running from August 18-20, the Chipotle IQ competition invites Rewards members to participate in knowledge-based challenges with over $1 million in prizes distributed throughout the three-day event.
Participants access the online game using their Rewards account credentials and face five questions each hour between 6 a.m. and 5:59 p.m. Pacific Time. The questions cover Chipotle’s ingredients, preparation techniques, and community initiatives. The first 8,000 players achieving perfect scores each hour receive food rewards, including buy-one-get-one entrée offers, complimentary sauces, and queso promotions. Those scoring four out of five questions still earn 25 Rewards points, while perfect scores without food prizes grant 50 bonus points. Players can participate once daily throughout the promotion.
The 2026 edition introduces notable enhancements designed to increase engagement. The Silver Ticket Sweepstakes randomly selects perfect-score players for bonus questions, with winners receiving complimentary burritos for twelve months. Only 53 participants can achieve this prize level. Additionally, a new Daily Streaks feature provides extra points and exclusive badges for consecutive days of participation, encouraging repeat engagement across the event period.
Originally reported by Mashable →
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