Apple has launched its latest iPhone lineup, and AT&T is rolling out substantial promotional offers to attract new customers and upgrades. The carrier is providing up to $1,200 in discounts through trade-in credits, up to $800 for customers switching from competitors, and an additional $200 savings for online orders. These incentives apply to the new iPhone 18 Pro, iPhone 18 Pro Max, and the company’s first-ever foldable device, the iPhone Duo.
The iPhone Duo represents Apple’s entry into the foldable market, featuring a compact 5.4-inch outer display that opens to reveal a spacious 7.6-inch inner screen. The traditional Pro lineup offers two size options: a 6.3-inch screen on the standard Pro and a 6.9-inch display on the Pro Max. Both Pro models feature an advanced 48-megapixel camera with a variable physical aperture for improved control over depth of field and low-light photography. All three devices are powered by the A20 Pro chip and available in multiple color options, including a new burgundy shade for the Pro models.
AT&T’s trade-in credits are distributed as monthly bill credits over 36 months, with the full $1,200 discount requiring an Unlimited Premium 2.0 plan and trade-in of an iPhone 14 or newer. Customers leaving AT&T early forfeit remaining credits and owe the device balance. Preorders for the iPhone 18 Pro and Pro Max begin September 12, while preorders for the iPhone Duo start October 16. Purchases can be made through AT&T’s website, mobile app, or retail locations.
