Major wireless carriers are rolling out aggressive promotional campaigns for Apple’s new iPhone 18 Pro and Pro Max models, which begin accepting preorders on September 12 with an official release date of September 18. The competition among providers reflects the industry’s push to attract and retain customers during the annual iPhone launch season.
The new flagship devices arrive in four color options and carry a $100 price increase compared to their predecessors, with the iPhone 18 Pro starting at $1,199 and the Pro Max at $1,299. Multiple carriers are offsetting this cost increase through substantial discounts and trade-in incentives. T-Mobile leads with offers of up to $1,200 in savings, while AT&T and Verizon provide similar high-value trade-in credits. Smaller carriers like Visible and Total Wireless are also competing with credits worth hundreds of dollars for customers who switch or activate new lines.
Consumers looking to maximize savings have several paths forward. Direct purchases through Apple allow trade-in credits up to $885, while carrier-specific deals often require either switching providers, trading in eligible devices, or committing to particular service plans. Financing options through retailers like Walmart offer monthly payment alternatives starting at $78 for qualified buyers, providing additional flexibility for budget-conscious shoppers.
Originally reported by Mashable →
About the Author
