Golden State Warriors point guard Steph Curry has launched an international promotional tour across China as part of his recently established endorsement agreement with athletic brand Li Ning. The initiative, branded as the “Wide Open” campaign, commenced on September 9 and will conclude on September 14. Beijing served as the inaugural destination for the multi-city venture.
This marks Curry’s first visit to China under his new partnership with Li Ning, following his lengthy association with Under Armour that spanned nearly 13 years before concluding earlier in 2026. The Warriors guard has visited the country previously, with his initial trip dating back to 2015. During his time in the capital, Curry received a comprehensive tour of the Li Ning headquarters, familiarizing himself with the organization’s operations and facilities.
Beyond Beijing, the tour itinerary includes additional stops in Dongguan, Shenzhen, and Hong Kong before Curry returns to the United States. The comprehensive travel schedule demonstrates the significance of the partnership and the brand’s commitment to expanding its presence through the athlete’s platform in key Asian markets.
Originally reported by Sports.yahoo →
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