Starbucks has unveiled a collaboration with the Peanuts franchise featuring a 10-piece collection inspired by the beloved animated special “It’s the Great Pumpkin, Charlie Brown.” The merchandise line, which launches September 15, centers around a Snoopy Glass Cold Cup priced at $39.95, marking the collection’s flagship item. The beagle character is depicted wearing a pumpkin-themed hat and green scarf, complete with a Woodstock straw topper.
The broader collection offers consumers multiple options beyond the signature cold cup. Additional drinkware includes a stainless steel tumbler, ceramic mug, and various cold cups ranging from $27.95 to $34.95. A plush toy, tote bag, charm, and pin set round out the merchandise offerings. Due to anticipated demand, Starbucks has implemented a two-item purchase limit specifically for the Snoopy Glass Cold Cup to ensure wider availability among customers.
The collection arrives just ahead of the autumn season’s official start on September 22, capitalizing on the cultural moment surrounding fall beverage and merchandise releases. The partnership celebrates the 60th anniversary of the classic holiday television program that continues to resonate with audiences during the autumn months.
