Roku has unveiled two new OLED television models designed to make the premium display technology more accessible to everyday consumers. The announcements represent the company’s first entry into the OLED TV market, with pricing that undercuts traditional high-end options in the category.
The Roku Pro Series OLED is currently available for purchase, with the 55-inch model priced at $999.99 and the 65-inch version at $1,199.99. The televisions feature a 120Hz refresh rate and 4K resolution, along with design elements like an ultra-thin metal bezel and tool-free stand assembly. The devices also include wireless headphone connectivity and a backlit remote control, addressing practical viewing needs for late-night entertainment.
A more advanced variant called the Roku Pro Series LX OLED is scheduled to launch in early October 2026 with a suggested retail price of $1,299. This premium model will offer enhanced brightness, expanded color range, improved anti-reflection technology, and a faster 144Hz refresh rate suitable for gaming applications. Roku executives emphasized that their pricing strategy aims to eliminate the cost barriers that have traditionally limited OLED TV ownership to affluent consumers.
Originally reported by Mashable →
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