Parke, the popular influencer-founded fashion brand, is launching its Fall 2026 collection on September 15, offering customers who missed the brand’s previously sold-out collegiate drop another opportunity to purchase its signature pieces. The collection will debut online at 10 a.m. ET and 7 a.m. PST, featuring updated seasonal colorways and varsity-inspired silhouettes.
The new lineup includes varsity mocknecks, striped separates, and lounge pieces in four autumn-appropriate shades: Matcha, Spiced Cola, Burgundy Mulled Wine, and Butterum. The collection maintains the brand’s recognizable varsity aesthetic while introducing warmer, more seasonally appropriate tones. Industry observers anticipate the Matcha colorway will be among the first items to sell out.
Pricing for the Fall 2026 collection is expected to align with the previous collegiate drop, starting at $130 and above. The timing of the release coincides with the transition into fall fashion season, providing customers with layering options suitable for the unpredictable temperatures between early September and late autumn. Given the rapid sellout of past Parke releases, the brand has advised interested shoppers to prepare by logging in early, bookmarking desired items, and refreshing their browsers shortly before the official launch time.
Originally reported by Rollingstone →
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