RCS Worldwide has elevated Alissa Pollack to the position of president of Mediabase, the music industry’s leading provider of airplay data and chart analytics. Pollack, who currently serves as president of global music marketing at iHeartMedia, will maintain both roles simultaneously. In her new position, she will oversee Mediabase’s strategic initiatives, worldwide growth opportunities, and business development efforts.
Susan Larkin, president and CEO of RCS Worldwide, praised Pollack’s appointment, noting her extensive background connecting music, data, and industry relationships. Larkin expressed confidence in Pollack’s vision for advancing Mediabase’s future trajectory. Pollack expressed enthusiasm about the dual opportunity, emphasizing how both roles complement each other through their shared mission of providing valuable industry insights.
Among Pollack’s first priorities is expanding public access to Mediabase’s chart information. The company has recently redesigned its website to make the Top 50 charts across all formats publicly available for both the United States and Canada. This initiative aims to give music professionals, fans, and artists improved insight into performance metrics and emerging trends throughout North America.
Originally reported by Variety →
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