Mike Tomlin, now transitioning to a broadcasting career following his departure from the Pittsburgh Steelers, has shared insights into what George Pickens needs to develop to secure a lucrative long-term contract with the Dallas Cowboys. Pickens was traded to Dallas in 2025, but the Cowboys organization chose to use the franchise tag rather than commit to a multi-year deal, guaranteeing him approximately $27 million for the 2026 season.
During an appearance on a media show, Tomlin discussed the factors beyond on-field performance that separate elite receivers from those commanding top-tier salaries. He emphasized that high-dollar contract recipients must demonstrate growth in intangible areas, particularly leadership qualities and professional responsibility. According to Tomlin, these development areas were not as naturally prevalent with Pickens during their time together in Pittsburgh.
Pickens’ statistical output has been impressive, accumulating over 1,400 receiving yards and nine touchdowns in his recent season. Despite these accomplishments, Dallas appears hesitant to match the contract expectations that would place him on par with teammate CeeDee Lamb. The wide receiver faces increased pressure heading into the 2026 season to prove he possesses the full package required of premium NFL talent.
