Country music star Kacey Musgraves has ventured into the wellness industry with the launch of her own personal lubricant product. Partnering with Medicine Mama, a women’s wellness brand, Musgraves unveiled “Drought Drops,” a new line designed with a playful nod to her song “Dry Spell.”
The product comes packaged in a distinctive eggplant-colored bottle and carries the tagline “keep the dry spells away and the good times coming.” Formulated with organic aloe, the lubricant includes a limited-edition sticker sheet featuring Musgraves-themed designs. The item has proven popular with consumers, already selling out, with restocking expected in early September.
The venture aligns with Musgraves’ recent creative direction, which emphasizes bold imagery and candid expression. Recent projects, including her music video for “Mexico Honey” and her performance at the ACM Awards, have showcased her willingness to challenge conventional expectations for female country artists. Musgraves appears intent on using her platform to normalize conversations around sexuality and break down industry stigmas.
Musgraves will showcase her unfiltered artistic vision during her upcoming tour, which kicks off on August 21 in Chicago, coinciding with her 38th birthday.
Originally reported by Rollingstone →
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