The Jacksonville Jaguars have introduced an affordable concession option at EverBank Stadium, rolling out the “Fans First Favorites” menu featuring discounted items at four stadium locations. The initiative debuted during the team’s preseason matchup against the Carolina Panthers on August 21st, offering popular game-day foods at just $4.99 each throughout the 2026 season.
The budget-friendly menu includes hot dogs, nachos, popcorn, pretzels, select candy, and beverages such as domestic beer and bottled water. According to Jaguars Chief Operating Officer Chad Johnson, these items represent historically popular concession choices among fans. One attendee purchased a hot dog, popcorn, nachos, water, and beer for under $25 before tax—a significant savings compared to typical NFL stadium pricing, where comparable items cost substantially more.
Team leadership positioned the program as both immediate fan relief and a preview of food and beverage strategies planned for the Stadium of the Future, the franchise’s upcoming $1.4 billion facility opening in 2028. Jaguars President Mark Lamping stated the menu demonstrates the organization’s commitment to enhancing the fan experience through improved variety and competitive pricing on concessions.
The affordable offerings will remain available throughout the entire 2026 season, including preseason and regular-season home games. Additionally, fans can purchase a reusable souvenir cup for $12.99 and receive complimentary refills for the remainder of the season.
Originally reported by Sports.yahoo →
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