Apple’s latest flagship smartphones, the iPhone 18 Pro and iPhone 18 Pro Max, became available for preorder today at 8 a.m. ET, with both the Apple Store and major retailers launching their offerings simultaneously. Despite earlier concerns about potential website outages, Apple’s online platform operated smoothly throughout the morning. Wireless carriers and retailers including T-Mobile, AT&T, and Walmart have all activated their preorder systems with competitive promotional offers to attract buyers.
The iPhone 18 Pro carries a starting price of $1,199, while the Pro Max model begins at $1,299—representing a $100 increase from the previous generation iPhone 17 Pro line. This price hike reflects challenges in global memory production. The devices will officially release on Friday, September 18, with preordered units expected to arrive on that date. Customers can also visit Apple stores in person to see the phones once they become available.
Key upgrades from the previous generation include a variable aperture feature for enhanced photography and videography, improved battery performance, and the new A20 Pro chip designed to better support artificial intelligence applications. The Pro models debut in four color options: burgundy, glacier blue, silver, and black. Multiple carriers are offering substantial savings—T-Mobile and AT&T both provide up to $1,200 in discounts for qualifying customers who trade in eligible devices, effectively reducing the phone’s price to free for some buyers.
Full professional reviews will be available in the coming weeks as journalists complete their testing of the devices.
Originally reported by Mashable →
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