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Anita Verma-Lallian, founder of Camelback Productions, is developing an ambitious vision for film production that extends far beyond Los Angeles. Her plan centers on a massive 1,400-acre complex located about an hour west of Phoenix, which would function as the largest film and entertainment facility in the United States. The site will feature traditional production infrastructure alongside modern amenities, including themed attractions inspired by Universal Studios, residential and commercial spaces, hotel accommodations, and a dedicated data center to power artificial intelligence operations.
The comprehensive project carries an estimated cost between $6 billion and $12 billion, with backing from private equity investors and Social Capital CEO Chamath Palihapitiya. Verma-Lallian, who brings extensive real estate experience as founder of Arizona Land Consulting, secured zoning approval from the Maricopa County Board of Supervisors for 1,000 acres this week. She anticipates beginning construction within the coming year, with a phased rollout expected throughout the following decade.
The development reflects Verma-Lallian’s belief that Arizona offers significant advantages over California as a production hub, citing lower operational costs, reduced land expenses, and favorable tax conditions. The facility will integrate renewable energy sources and advanced water management systems. While the project’s incorporation of AI technology and data centers may prove controversial within Hollywood circles concerned about industry displacement, Verma-Lallian maintains that artificial intelligence will enhance rather than replace creative processes through cost reduction and selective enhancement capabilities.
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Originally reported by Variety →
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