Drake’s OVO lifestyle brand has partnered with the UFC to release a new merchandise collection featuring some of the sport’s most legendary athletes. The collaboration, which marks the second partnership between OVO and the UFC, launched on August 21st and includes apparel items such as T-shirts, hoodies, and long-sleeve shirts adorned with fighter-inspired artwork and co-branded designs.
The collection celebrates iconic moments throughout MMA history, prominently featuring championship-level fighters including Conor McGregor, George St-Pierre, and Khabib Nurmagomedov. Notable pieces include a graphic tee commemorating the historic UFC 229 matchup between Nurmagomedov and McGregor, as well as a long-sleeve design honoring St-Pierre’s 2013 victory over Nick Diaz. Pricing for the collection ranges from $82 to $228, with items available in multiple sizes for consumers.
The merchandise has already generated significant interest among both MMA enthusiasts and fashion-conscious shoppers, with several pieces selling out quickly since the drop. The unisex collection blends OVO’s signature aesthetic with UFC imagery inspired by fight night promotions and historical footage, creating a streetwear-focused product line that appeals to longtime fans of combat sports.
Originally reported by Rollingstone →
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