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All three major theater chains in the United States have now expressed support for the proposed combination of Paramount and Warner Bros. Discovery, a deal valued at $111 billion. Cinemark became the latest exhibitor to back the transaction, following endorsements from both AMC Theatres and Regal Cinemas.
Cinemark’s backing hinges on specific commitments made by Paramount Skydance CEO David Ellison regarding film production and theatrical releases. The theater chain emphasized that the merger aligns with its long-standing preference for media consolidation that increases movie output and ensures films receive adequate marketing support and theater time. Ellison has pledged to release at least 30 new films annually and maintain minimum 45-day theatrical windows for releases.
The exhibitors’ unified support contrasts with the position of Cinema United, the exhibition industry’s primary lobbying organization, which has raised concerns about consolidation potentially resulting in fewer films and theater closures. However, Cinema United indicated openness to discussing settlement terms that would protect the exhibition sector’s interests. The merger currently faces legal challenges from a coalition of 12 states in an antitrust lawsuit, with proceedings scheduled for trial in 2027.
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Originally reported by Variety →
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