Carrie Underwood is shifting gears musically for the upcoming Sunday Night Football season premiere. The country music artist, who has traditionally opened the broadcast for the past 14 years, will debut a rock-inspired rendition of Joan Jett and the Blackhearts’ classic hit “I Hate Myself for Loving You” when the season kicks off on September 13 on NBC and Peacock.
The new direction marks a departure from the standard Sunday Night Football theme song, showcasing Underwood’s passion for rock music. Creative director Tripp Dixon, who has overseen all 14 previous opening performances, worked with Underwood to develop the reworked track. According to Dixon, the performance draws from Underwood’s well-known appreciation of rock and roll, creating a natural connection to the sport’s anthem.
Underwood expressed enthusiasm about the creative evolution in a statement, describing the opening as part of her “ongoing rock star fever dream.” She praised the production team’s execution and highlighted her excitement about what she considers one of her favorite season openers to date. The energetic performance was filmed at an intimate venue, featuring Underwood commanding the stage with her full band.
Dixon emphasized that the collaboration successfully merged rock influences from different eras, setting an exciting tone for the 2026 NFL season as elite athletes and teams prepare for their matchups.
Originally reported by Rollingstone →
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