Brad Pitt expressed optimism about artificial intelligence’s potential role in filmmaking during a recent interview, suggesting the technology could expand opportunities for mid-budget productions. The Academy Award-winning actor indicated that AI, when deployed appropriately as a resource rather than a replacement, might enable more films in the $40 to $90 million budget range to reach production. He specifically highlighted visual effects creation as an area where the technology could reduce costs that typically burden moderate-budget projects.
Pitt acknowledged complexity when discussing AI’s application to performer replication, noting that the technology’s effectiveness ultimately depends on creative direction and decision-making behind the scenes. He suggested that while AI might theoretically recreate aspects of an actor’s work, the artistic choices and discoveries made during performance would remain distinctly personal to the original performer. The actor characterized the evolving relationship between artificial intelligence and cinema as “a very interesting experiment.”
The discussion also touched on body scanning practices in the industry, a technique utilized for stunt sequences and visual effects but increasingly controversial due to licensing concerns. Pitt revealed he has consistently required ownership and destruction of his personal scans throughout his two-decade career, a precaution he attributed to cautious instincts. He additionally offered measured observations about AI-generated music, acknowledging its technical quality while noting its limitations compared to authentic human vocal performances.
Originally reported by Variety →
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