Apple concluded what industry observers are calling its most significant iPhone event in recent years on September 9th at its headquarters in Cupertino. The company unveiled multiple new products during the “Surprise and Shine” keynote, marking a historic moment as newly appointed CEO John Ternus presided over his first major presentation since taking the helm from predecessor Tim Cook.
The centerpiece of the announcement was the long-anticipated iPhone Duo, Apple’s entry into the foldable smartphone market. The device represents the culmination of years of development and anticipation within the tech community. Beyond the foldable model, Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max alongside several complementary products including the AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4. The company also demonstrated its newly enhanced Siri AI platform and revealed iOS 27, the latest iteration of its mobile operating system.
Industry speculation had provided considerable insight into the announcements beforehand, with numerous leaks detailing many of the products set for reveal. The complete keynote presentation remains available for viewing through multiple platforms including Apple’s official website and YouTube. Apple traditionally releases newly announced iPhones later in the same month, though reports suggest the base iPhone 18 model may follow a different timeline, with availability potentially delayed until March 2027.
Originally reported by Mashable →
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