Amanda Brocato has been elevated to president of Rosenfield Media Group, an independent public relations firm headquartered in Austin, Texas. In her new role, Brocato will oversee the company’s corporate communications division while continuing to drive strategic initiatives and business expansion efforts. She previously served as executive vice president of Corporate Communications and Live Events since joining the organization in 2020.
CEO Zach Rosenfield praised Brocato’s contributions to the firm’s growth, noting that recruiting her was a founding priority when the company was established. Rosenfield credited her public relations expertise and leadership abilities with enabling the agency’s expansion across multiple sectors. Brocato will maintain her responsibilities managing RMG’s extensive live events portfolio, which encompasses over 40 annual events while collaborating with the firm’s leadership on emerging technologies like artificial intelligence for campaign optimization.
Brocato brings substantial experience to the role, having represented high-profile clients including Authentic Brands Group, which manages ventures for notable figures and properties. Her corporate client roster includes Credit One Bank, Hershey Company, and Medium Rare. Prior to joining RMG, she worked as a partner at a hospitality-focused communications agency, where she represented luxury hotel brands and industry organizations.
Originally reported by Variety →
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