Rocco, the internet-renowned refrigerator manufacturer, has unveiled its second product offering in the form of the Rocco Essential Fridge. Priced at approximately $1,095, the new model represents a significant departure from the brand’s flagship offering, undercutting it by nearly $1,000 while maintaining premium design standards.
The Essential Fridge delivers practical functionality alongside aesthetic appeal. The unit can accommodate either 27 wine bottles or 77 standard cans, providing substantial storage capacity for beverage enthusiasts. Features include adjustable temperature controls and a connected app that allows users to monitor contents remotely. The refrigerator arrives in three color options, including sage green, and maintains a compact footprint suitable for various home settings.
Rocco emphasizes that the Essential is manufactured by the same team responsible for producing Sub-Zero refrigerators, which can retail for approximately $20,000. The company expects to begin shipping orders in early September. The launch follows the rapid sell-out of a special-edition version of Rocco’s original fridge earlier this year, suggesting strong consumer demand for the brand’s design-forward approach to what has traditionally been considered basic appliance equipment.
Originally reported by Rollingstone →
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