TCL has introduced two new Designer Series televisions at IFA 2026, marking an aggressive move into the premium art TV market dominated by Samsung. The A300L 4K QLED and A400U 4K QD-Mini LED both feature ultra-slim profiles measuring just 1.1 inches from the wall, with included flush-mounting hardware. Priced starting at $799.99, both models run Google TV and are designed to function as digital art displays when not in use for entertainment.
The A300L targets users seeking a balance between aesthetic appeal and performance capabilities. It boasts a 144Hz native refresh rate, Motion Rate 480 processing, and support for Dolby Vision and HDR10+. The television comes equipped with a 20W Onkyo audio system featuring Dolby Atmos and includes interchangeable magnetic frames in off-white and light wood finishes. Size options include 55-inch, 65-inch, and 75-inch models, with an 85-inch variant arriving soon.
The A400U represents TCL’s premium offering, incorporating QD-Mini LED technology with Halo Control System and Local Dimming Pro+ for enhanced contrast and reduced halo effects. It features a 144Hz panel optimized for gaming with Game Accelerator 288 technology and dedicated 4K/144Hz HDMI inputs. Both televisions feature anti-glare matte screens designed to display digital artwork that mimics printed canvas, complemented by built-in art libraries and AI-generated content options. The A400U is available in 55-inch, 65-inch, 75-inch, and 85-inch configurations.
