Tel Aviv-based digital startup Snips has announced partnerships with major content distributors Banijay Rights and BIG Media to repurpose established television and film titles into short-form vertical content. The collaboration will transform popular series including “Big Brother,” “The Fall,” “Humans,” and “MasterChef” into bite-sized episodes designed for mobile viewing audiences.
Under the agreement, Snips will use proprietary artificial intelligence technology to edit existing source material into approximately 60 micro-episodes per title, with each episode running between 45 seconds and two minutes. The condensed versions will maintain the original storylines while incorporating cliffhangers to maintain viewer engagement across the vertical format platform.
The partnerships represent Snips’ first major content deals since its launch. The company plans to expand its current library of over 250 titles while aiming to produce thousands annually. Revenue generated through the Snips platform will be shared with content partners, who retain full intellectual property ownership of their original works.
Snips distinguishes itself by focusing exclusively on reformatting existing catalog content rather than producing original programming, allowing the company to partner with studios rather than compete against them. Industry executives highlighted the opportunity to reach mobile audiences with established content while gaining granular performance data on how traditional material performs in the emerging vertical format space.
Originally reported by Variety →
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