Selena Gomez’s Rare Impact Fund has announced a fresh collaboration with Pacsun, launching the sixth iteration of their Rare DNM Edit collection. This back-to-school denim lineup features classic styles including baggy jeans, shorts, and mini skirts, with prices ranging from $55 to $125.
The limited-edition collection is designed to support youth mental health initiatives worldwide. For each item sold, Pacsun will donate 10 percent of proceeds to the Rare Impact Fund, with contributions capped at $300,000. The nonprofit organization, founded by Gomez alongside her Rare Beauty brand, focuses on expanding access to mental health services and education for young people globally.
This partnership represents an expansion of a relationship that began in 2024 and has already generated over $2 million for youth mental health causes through various channels including product sales and customer donations. According to Elyse Cohen, president of the Rare Impact Fund and chief impact officer at Rare Beauty, the collaboration uses fashion as a platform to promote conversations about mental health while providing tangible resources to those in need.
Originally reported by Variety →
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