Reddit is experimenting with a new content format that converts text-based posts into video and audio versions. The platform is using artificial intelligence to generate spoken narration that reads both the original posts and selected user comments aloud, while simultaneously highlighting the text on screen. Each video includes a disclaimer indicating it features “Real conversation voiced by AI.”
The initiative draws from existing Reddit discussions, with a three-minute video adaptation of a boardgames community post serving as an example. Users can toggle between traditional text reading mode and the new video playback option. The company is manually curating which posts receive this treatment, starting with a limited selection before expanding the feature more broadly.
This rollout aligns with Reddit’s broader strategy to modernize how users interact with content. Company leadership previously acknowledged the popularity of third-party videos that repurpose Reddit discussions with AI narration, suggesting the platform wants to integrate this consumption method directly. The feature is currently available on the web with planned launches for iOS and Android beginning Tuesday.
Reddit describes the experiment as an early-stage initiative designed to gauge user interest and ensure the approach feels appropriate for the platform’s community-driven culture. The company also recently introduced video replies, signaling a wider push toward video-centric engagement tools.
Originally reported by Theverge →
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