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Producers behind the popular Korean talent competition series “Girls Planet” conducted open auditions at Los Angeles Convention Center during the KCON festival this past weekend, searching for performers with cross-cultural appeal. The makeshift audition booth drew a continuous flow of K-pop enthusiasts eager to compete for spots on the upcoming season. This marks a significant shift in strategy for the show, as producers have partnered with Republic Collective, a major music industry player home to numerous contemporary pop and rock stars, to develop a girl group specifically targeting Western audiences.
The fourth season of “Girls Planet” represents a new direction for the talent franchise, which has previously found success across Asia. Chief producer Kim Sinyoung emphasized that the partnership with Republic Collective distinguishes this season from its predecessors through its explicit focus on the U.S. market. Republic Collective will support promotion and global distribution of the winning group’s debut release, representing an unprecedented level of industry backing for the competition series.
While musical ability remains important, Sinyoung stressed that personality and character are equally crucial for success in the competition. Additional auditions are planned for New York and London later this year. The competition will begin with 100 contestants before being narrowed down to approximately 20 finalists, with viewers casting votes during a live finale episode similar to American talent competition shows.
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