A Delaware court has made a surprising ruling in a dispute over social media branding. The judge determined that X, formerly known as Twitter, effectively abandoned both the term “tweet” and its signature blue bird logo when the platform underwent a complete rebranding in 2023. This decision opened the door for Operation Bluebird, a startup, to use these previously protected elements.
Operation Bluebird initially launched a platform called Twitter.now that incorporated the abandoned imagery and terminology. However, the court drew a distinction regarding the “Twitter” name itself, finding that X still maintains rights to this designation since the company retains ownership of Twitter.com and users continue to reference the platform by its original name. To comply with the ruling and avoid further legal challenges, Operation Bluebird rebranded its service to Tweet.app, adopting the motto “The square is back. And this time, it’s yours.”
The startup’s early reception has been notable, with over 170,000 individuals registering for the platform ahead of its official launch. The company offers early-subscriber options at two price points: a one-time Founder membership for $20 or a Fighter membership for $40. As the new social media venture prepares to go live, questions remain about whether it can gain meaningful traction against the established X platform or if it will face ongoing legal complications.
Originally reported by Mashable →
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