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Pop singer Olivia Rodrigo has made an exclusive debut of her latest track “Serena Joy” through a unique retail partnership with an independent record shop. Analog Music Shop in Tustin, California, located near the venue for Rodrigo’s upcoming Daisy Chain Fields festival, received 500 physical CD copies of the song three days before its planned digital release. The limited-edition discs sold out entirely on their first day of availability.
The new single draws inspiration from “The Handmaid’s Tale” and represents previously unreleased material from Rodrigo’s recording sessions. According to the artist, while she personally enjoys the track, it did not align with the overall narrative arc of her recent album “You Look Pretty Sad for a Girl So in Love,” which documented the progression of a romantic relationship. Rodrigo expressed hope that the song would find a home in future projects.
The record store highlighted the significance of the collaboration in a social media announcement, emphasizing Rodrigo’s commitment to supporting both independent music retailers and her female-focused festival initiative. Analog Music Shop noted that the exclusive early access represented the artist’s dedication to amplifying women in music while strengthening local community connections. Digital availability of “Serena Joy” is scheduled for the following Monday.
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Originally reported by Rollingstone →
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