Following the death of actress Hayden Panettiere, the cosmetics brand Neutrogena released a statement acknowledging its relationship with the performer, who served as a brand ambassador for over a decade. The company’s response came amid significant social media backlash sparked by Panettiere’s previous allegations about her treatment by the organization.
In her 2026 memoir and subsequent interviews, Panettiere had disclosed that Neutrogena attempted to terminate their partnership after she publicly discussed her struggle with postpartum depression. According to her account, the company cited a “morals clause” in their contract as justification for the proposed termination. Panettiere noted that despite her representative’s intervention, the incident effectively ended her tenure with the brand.
Neutrogena’s statement expressed sadness over Panettiere’s passing and acknowledged the company “made her feel unsupported during a very difficult time.” The brand committed to investing in community health initiatives focused on expanding access to mental health support, particularly for women experiencing postpartum depression. The statement did not specifically address the allegations regarding the attempted contract termination but positioned the investment as a reflection of the company’s values.
Following Panettiere’s death, social media users called for boycotts of Neutrogena. Authorities continue investigating the circumstances surrounding her passing, with no signs of foul play reported.
Originally reported by Variety →
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