Belmont Cameli, a breakout star from the Prime Video series “Off Campus,” has become the face of Lola Blankets’ inaugural celebrity campaign. The collaboration marks a significant milestone for the home lifestyle brand, known for producing exceptionally soft throws and luxury accessories. Cameli was photographed throughout Wyoming’s dramatic landscapes to showcase the company’s new “Westward Collection.”
The collection features three standout colorways inspired by the American West: “Blue Ridge,” evoking distant mountain peaks at dusk; “Terracotta,” capturing the warmth of clay-baked hills; and “Yellowstone,” reflecting the golden light across plains. All blankets are crafted from a polyester and spandex blend designed to feel plush on both sides while resisting shedding. The versatile throws are equally suited for outdoor adventures like campfires or indoor comfort, ranging in price from $125 for smaller sizes to $425 for the largest option.
Lola Blankets also produces weighted blanket options for those seeking additional comfort. The campaign imagery and behind-the-scenes video are expected to attract both longtime brand enthusiasts and new customers drawn to Cameli’s rising popularity. The collection launched September 4, with inventory expected to move quickly given the actor’s prominence following “Off Campus'” recent renewal for a second season.
Originally reported by Rollingstone →
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