Apple’s latest flagship devices, the iPhone 18 Pro and Pro Max, open for preorders on September 12 at 8 a.m. ET, with availability beginning September 18. Following the September 9 announcement event, major carriers and retailers have launched competitive promotional offers to attract customers. The new Pro models feature four color options—deep black, silver, burgundy, and glacier blue—with pricing starting at $1,199 for the Pro and $1,299 for the Pro Max in 256GB configurations, representing a $100 increase from the previous generation.
Multiple carriers are offering substantial savings on the new devices. T-Mobile provides the iPhone 18 Pro at no cost with qualifying trade-ins or network switches, plus up to $930 in additional trade-in credit on certain plans. AT&T delivers similar promotions, including complimentary iPhone 18 Pro models with eligible trade-ins and plan activation. Verizon matches these offers with up to $1,200 in discounts for new line additions and $1,020 for upgrades. Visible provides $480 in monthly service credits, while Total Wireless delivers $600 off both Pro models on specific plans.
Direct purchases through Apple yield up to $885 in trade-in credits for iPhone 13 models and newer, with additional savings available through carrier partnerships. Budget-conscious buyers can explore alternative options through Walmart’s financing partnerships and Xfinity’s bundle deals. Consumers interested in securing these promotional prices should act promptly, as preorder windows often experience rapid inventory depletion and promotional terms may change.
