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Attending a Jacksonville Jaguars game at EverBank Stadium has become significantly more expensive for families in 2026, according to a recent analysis by The Action Network. The study estimates that a family of four will spend approximately $1,456.53 to experience a game this season, representing a substantial 44.5% increase from the previous year. This surge in costs has moved the Jaguars from the 27th most expensive NFL stadium to the 14th, positioning them just below the league average.
Multiple factors are driving the price increases. Ticket costs have nearly doubled, with entry-level seats now around $120 compared to last season’s home opener. Parking fees have jumped nearly 79%, rising from $27.95 to $50. The primary culprit, however, is stadium construction: approximately 27,308 seats remain offline due to the Stadium of the Future project, eliminating many affordable upper-deck options that traditionally represented one-third of available seating. Season ticket prices across both general and club seating categories have increased dramatically for the 2026 season.
The Jaguars organization disputes aspects of the analysis, arguing that comparisons between 2025 and 2026 are inequitable due to reduced capacity during construction. Team officials contend that price increases reflect strong demand following their successful 13-win championship season and note that relocated upper-bowl season-ticket holders received preferred pricing options. The organization also questioned parking figures, suggesting they may reflect private lots rather than official facilities. Additionally, the team introduced a new Fan First Favorites menu featuring discounted concession items at $4.99, though analysts noted this program’s limited availability may not significantly impact overall attendance costs.
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Originally reported by Sports.yahoo →
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