Apple appears to be preparing to release new noise-cancelling Beats headphones, marking the company’s first entry in this category in three years. Recent regulatory filings from Brazil’s telecommunications agency and the U.S. Federal Communications Commission have revealed details about the unreleased device, which carries the model number A3577.
The upcoming headphones may be branded as the Beats 360, according to Amazon UK product listings discovered on social media before being removed. The listings indicated the devices will feature over-ear design with foldable construction, swappable ear cushions, spatial audio capabilities, and IPX4 water resistance. Marketing materials suggested noise cancellation performance exceeding current Beats Studio Pro models by approximately 75 percent, with a rumored retail price of $299. Product images displayed a knitted textile covering reminiscent of Apple’s AirPods Max, available in pink, white, and sky blue options.
The product has already generated significant visibility beyond typical Apple secrecy standards. Professional soccer players wore the unannounced headphones during recent FIFA World Cup appearances, making them visible to millions of viewers. While Apple typically reveals Beats products through press releases rather than keynote events, industry observers do not anticipate an announcement during September’s iPhone event. Recent weeks have also brought leaks concerning multiple other Apple devices under development, though the company has made no official confirmations regarding any upcoming releases.
