Apple is negotiating with news publishers to license their content for an enhanced version of Siri, according to reporting from The Wall Street Journal. The negotiations represent the company’s latest effort to bolster its virtual assistant with real-time news and information capabilities.
Under the proposed arrangement, Apple would compensate publishers based on actual usage of their content rather than through traditional fixed licensing agreements. This usage-based model differs from standard industry practices that typically guarantee publishers payment in exchange for broad content access. Apple has reportedly considered allocating a nine-figure budget for these payments.
The initiative underscores Apple’s commitment to significantly upgrading Siri, which has faced criticism over the years for lagging behind competing AI assistants. The company plans to launch the improved Siri service later this year as part of its broader artificial intelligence expansion.
Originally reported by Techcrunch →
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