Focus Features is launching a comprehensive awards campaign for the box office success “Obsession,” positioning actress Inde Navarrette in the best actress category for her breakthrough performance. The studio’s aggressive push represents a major studio strategy typically reserved for films with serious awards contention potential, with the film already having grossed over $505 million worldwide from a modest $750,000 budget.
Writer-director Curry Barker will be championed across multiple categories, including best director, original screenplay, and film editing. This multi-category recognition mirrors the unprecedented sweep achieved by Sean Baker for “Anora,” positioning Barker as a significant player in the upcoming awards season with crossover recognition both above and below the line.
Navarrette’s campaign serves as the centerpiece for Focus Features’ broader slate, which includes other anticipated releases featuring Andrew Scott in “Elsinore,” Daisy Edgar-Jones in a “Sense and Sensibility” adaptation, and Robert Eggers’ “Werwulf.” The studio intends to submit “Obsession” across numerous categories spanning technical and craft disciplines.
One strategic decision remains pending: whether “Obsession” will compete in the Golden Globes’ drama or musical comedy category. The choice could prove consequential, potentially drawing comparisons to Jordan Peele’s “Get Out,” which secured best picture and best director nominations after competing as a comedy at the Globes.
Originally reported by Variety →
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