String manufacturer D’Addario has reversed course and acknowledged that artificial intelligence played a role in creating music for a recent promotional video. The company initially dismissed claims that generative AI was involved in the production, offering alternative explanations ranging from technical export issues to the use of standard music production software. However, after nearly two weeks of mounting evidence and public scrutiny, D’Addario issued a retraction to its original denial posted on Instagram.
The company confirmed that Suno Studio, an AI music generation platform, was utilized to regenerate the original audio track featured in a demonstration video showcasing new guitar strings designed for extended-range instruments. D’Addario’s reversal came after independent investigation by guitar content creators revealed significant discrepancies between the finished recording and the actual session files the company had initially provided as proof of authenticity.
In its updated statement, D’Addario apologized for both the misleading information and its aggressive moderation of critical comments on social media. The manufacturer stated it does not endorse AI-generated music and pledged to establish new protocols requiring employees and creative partners to disclose any use of generative AI tools in future projects. The incident represents another recent controversy within the music industry regarding artificial intelligence usage in creative content.
https://youtu.be/22iRLD7yvsw%5DnGuitarist
Originally reported by Theverge →
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