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Ford has introduced an artificial intelligence-powered assistant designed to help owners of Ford and Lincoln vehicles access information about their cars through a mobile app. The chatbot can address questions regarding vehicle capabilities, maintenance schedules, fuel requirements for trips, and towing capacity by connecting to the specific details of each customer’s vehicle.
The assistant is currently available through the Ford and Lincoln mobile applications, where it leverages real-time data from the vehicle’s systems to provide accurate information about fuel levels and cargo capacity. The feature is being distributed to Ford and Lincoln owners in phases, with the company aiming to reach approximately 8 million vehicle owners. According to Ford’s leadership, the app-based rollout allows the company to reach customers immediately without requiring them to purchase new vehicles.
Ford has plans to expand the assistant beyond smartphones to vehicle dashboards by 2027, integrating it directly into the in-car experience rather than through phone mirroring technologies. The company designed its assistant to work with multiple artificial intelligence platforms, and it is currently incorporating Google’s Gemini as an alternative option alongside Google Assistant. This move reflects a broader industry trend, as other major automakers including Mercedes-Benz, Rivian, and BMW are similarly developing or adopting AI assistants for their vehicles.
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Originally reported by Theverge →
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