Ford announced on Thursday that its upcoming electric truck, branded as “Fathom,” will carry a starting price of $28,350 when it reaches dealerships in fall 2027. After factoring in destination and delivery fees, the total will rise to $29,945, positioning the vehicle just under Ford’s target threshold of $30,000. The company plans to unveil the truck’s design in early 2027, when pre-orders will begin.
The Fathom marks Ford’s first vehicle built on the company’s newly developed Universal EV Platform, a manufacturing framework designed to reduce production costs and improve efficiency across multiple electric models. The truck will be manufactured in Louisville, Kentucky and represents a significant strategic initiative for CEO Jim Farley to compete with Tesla and establish Ford’s foothold in the affordable EV market.
The vehicle will accommodate five passengers and feature Apple Maps integration, Android Auto and Apple CarPlay compatibility, a high-resolution touchscreen, and digital key functionality. All models will include BlueCruise-capable technology, Ford’s advanced driver assistance system, though customers will need to pay separately to activate it. The base model includes a standard-range lithium iron phosphate battery, though Ford has not yet disclosed the vehicle’s range specifications.
At under $30,000, the Fathom will face minimal direct competition, primarily competing against the Jeff Bezos-backed Slate pickup and select non-truck electric vehicles like the Chevrolet Bolt. The electric truck market has proven challenging for manufacturers, with previous models underperforming sales expectations, making Ford’s decision to launch its new platform with a truck a notable industry gamble.
Originally reported by Techcrunch →
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